Kotka-Jukola 2026 will bring together thousands of orienteers, volunteers and spectators from around the world. The event is known for its unique atmosphere, where nature, sport and community spirit come together.
Among the event partners are also Potential Foods Ltd’s brands Nosht and Jollos, offering energy to competitors and visitors – in the form of Nosht sports drink and Jollos Energy Chews.
We asked Potential Foods’ Product & Operations Manager, Jussi Hildén, what the Kotka-Jukola partnership means to them.
Why did Nosht and Jollos want to partner with Kotka-Jukola?
“Kotka-Jukola is an event where moving in nature and the joy of sport are at the core. It fits perfectly with our brand values. Nosht sports drink and Jollos Energy Chews are designed to provide energy for active performance – exactly the kind of moments experienced during the Jukola Relay.”
Orienteering requires endurance, focus and well‑timed energy intake. The long competition and varying terrain make nutrition and hydration even more essential.
What products are Nosht and Jollos bringing to the event?
“Nosht sports drink is designed to support performance when the effort continues for a long time. It’s ideal in situations where the body needs efficient hydration – such as during a leg of the relay or before your own start.
Jollos Energy Chews provide fast‑acting energy and electrolytes when the need is greatest. They’re easy to carry and perfect for pre‑race preparation or as an energy boost during a leg.”
Together, Nosht sports drink and Jollos Energy Chews form a simple, portable energy pair for active outdoor movement.
How do you see orienteering and outdoor activity reflected in your brand values?
“For many Finns, nature and outdoor activity are important parts of everyday life. Orienteering is a wonderful sport because it combines physical activity, the outdoors and problem‑solving.
Kotka-Jukola is a unique event where these elements meet. For us, it feels natural to support an event where people move through the forest and share a special experience together.”
How do you see the Jukola Relay as part of an active lifestyle and sports culture?
“The Jukola Relay is one of the world’s best-known orienteering events and a strong symbol of Finnish outdoor and sports culture. It brings together both elite athletes and recreational runners.
Events like this inspire people to be active and try new sports. It’s great to be part of supporting the energy and enthusiasm that Jukola creates.”
What greetings would you like to send to orienteers and event visitors?
“We wish all competitors and visitors a fantastic Jukola weekend. Enjoy the forest atmosphere, the sense of community and the joy of movement.
Keep your energy up – and let’s make Kotka-Jukola an unforgettable event.”
Nosht Sports Drink and Jollos Energy Chews – Fuel for the Jukola Forest
Kotka-Jukola 2026 brings together thousands of people to move through nature and experience the unique spirit of orienteering.
Potential Foods’ Nosht sports drink and Jollos Energy Chews will be there to support that experience – offering portable energy both out in the terrain and around the event arena.
At Kotka-Jukola, the movement continues for hours – and the right energy is an essential part of the journey.